More Than a Pretty Package

I design across packaging, visual merchandising, and experiential to bring beauty brands to life across every touchpoint. Packaging is at the heart of my work, from developing secondary packaging and sets to PR mailers, special projects, and launch collateral. I love translating a brand’s visual identity into thoughtful physical details through typography, color, materials, finishes, and structure. My work also extends into retail experiences for partners like Sephora, Credo, and Space NK, as well as branded environments and activations for events like Sephoria and SMC.

I work from concept through production, balancing big-picture creative thinking with the details that make a design successful in the real world. From developing concepts and translating brand stories into physical experiences to preparing production-ready artwork and collaborating with vendors, I care about creating work that feels thoughtful, cohesive, and beautifully executed.

Collaboration is a big part of my process. I work closely with art direction, visual merchandising, marketing, product development, and operations teams to turn ideas into experiences that feel unmistakably on-brand.

I believe design should be as fun and engaging as the products themselves. I love bringing bold ideas to life in ways that feel fresh, vibrant, unexpected, and true to the brand.